Privacy Policy

Last updated: October 2024

Apurva Marketing ("Company", "We", "Us", or "Our") is committed to protecting Your privacy. This Privacy Policy explains how We collect, use, disclose, and safeguard Your information when You use our Application and services ("Service"). By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation & Definitions

Capitalized words have meanings defined below. These definitions apply whether the words are singular or plural.

  • Account — A unique account created for You to access our Service.
  • Affiliate — An entity that controls, is controlled by, or is under common control with a party. Control means ownership of 50% or more of voting securities.
  • Application — The software program Apurva, provided by the Company.
  • Company — Apurva Marketing Pvt. Ltd., located at 3H, C2 Road, Balarengapuram, Madurai, Tamil Nadu, India.
  • Country — Refers to Tamil Nadu, India.
  • Device — Any device capable of accessing the Service, such as a computer, cellphone, or tablet.
  • Personal Data — Any information relating to an identified or identifiable individual.
  • Service — The Application provided by the Company.
  • Service Provider — Any natural or legal person who processes data on behalf of the Company.
  • Usage Data — Information collected automatically, generated through use of the Service or from the Service infrastructure.
  • You — The individual accessing or using the Service, or the legal entity on behalf of which such individual is accessing or using the Service.

2. Personal Data Collected

While using our Service, We may ask You to provide certain personally identifiable information, including:

  • Email address
  • First and last name
  • Phone number
  • Address, City, State, ZIP/Postal code

3. Usage Data

Usage Data is collected automatically when using the Service. This may include:

  • Your Device's IP address
  • Browser type and version
  • Pages visited and time spent
  • Unique device identifiers
  • Diagnostic data (e.g., mobile operating system, browser settings)

4. Information Collected While Using the Application

With Your permission, We may collect:

  • Location Data — To provide location-based features and enhance the Service. You can enable or disable this through your device settings.

5. Use of Your Personal Data

We use Your Personal Data for the following purposes:

  • To Provide and Maintain the Service — Monitoring usage to ensure proper functionality.
  • To Manage Your Account — To give You access to Service functionalities as a registered user.
  • For Contract Performance — Fulfilling purchase agreements and services You have requested.
  • To Contact You — For updates, security alerts, or notifications via email, phone, or push notifications.
  • For Marketing — To offer news, special offers, and other services similar to those You have already purchased or inquired about, unless You opt out.
  • To Manage Requests — Handling requests and inquiries submitted to Us.
  • For Business Transfers — In the event of a merger, acquisition, or asset sale, Your Personal Data may be transferred.
  • For Other Purposes — Data analysis, service improvement, and customer experience enhancement.

6. Sharing of Your Personal Data

We may share Your Personal Data in the following circumstances:

  • With Service Providers — To analyze and monitor Service use or contact You.
  • For Business Transfers — During negotiations or completion of a merger, acquisition, or asset sale.
  • With Affiliates — In cases where affiliates honour this Privacy Policy.
  • With Business Partners — To offer You certain products, services, or promotions.
  • With Other Users — When You share personal information publicly on the platform.
  • With Your Consent — When You consent to other uses of Your data.

7. Retention of Your Personal Data

We retain Personal Data only as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Usage Data is retained for a shorter period unless it is used to enhance security or improve functionality, or where legally required for a longer duration.

8. Transfer of Your Personal Data

Your information, including Personal Data, may be processed in locations outside Your jurisdiction, where data protection laws may differ. By using our Service, You consent to such transfers, provided that adequate safeguards are in place to protect Your data.

9. Deleting Your Personal Data

You can delete or request deletion of Your Personal Data by contacting Us or through Your Account settings. However, we may retain certain data as required by law or for legitimate business purposes.

10. Disclosure of Your Personal Data

Business Transactions

In the event of a merger, acquisition, or asset sale, Your Personal Data may be transferred to the acquiring entity.

Law Enforcement

We may disclose Your Personal Data to comply with legal requirements, such as court orders or government requests.

Legal Obligations

We may disclose Your Personal Data if required to:

  • Comply with legal obligations
  • Defend the Company's rights or property
  • Investigate wrongdoing related to the Service
  • Protect the safety of Users or the public

11. Security of Your Personal Data

We take commercially reasonable steps to secure Your Personal Data, but no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

12. Children's Privacy

Our Service does not target children under 13. We do not knowingly collect Personal Data from children under 13 without parental consent. If We become aware that We have collected such data, We will delete it.

Our Service may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, and You will be notified via email or through a prominent notice on the Service before the changes take effect. Please review this policy periodically.

15. Contact Us

For any questions regarding this Privacy Policy, please contact us:

7538844546